ABOUT
me
Background & Appreciation
Originally from Israel, I’ve been riding since the age of 10 and training reining horses since 2005. My standards, work ethic, and curiosity have always pushed me to keep learning -- studying, researching, and gaining experience across disciplines, industries, and perspectives.
I have been fortunate to be riding alongside some of the best trainers in the world and am thankful to anyone who have been kind enough to share their knowledge, insights and ideas with me. A special gratitude is owed to Andrea Fappani; The time I spent on his team forever enhanced my training mindset, standards and style.
Outside of horses, I’ve managed boutique hotels and high-end restaurants, worked in the music industry as an artist manager and event producer, and studied for a BSc in Information Systems with a specialization in cybersecurity. Those experiences shaped how I think about systems, structure, accountability, and consistency -- all of which are deeply integrated into my training program today.
-- RESUME
Training Approach
Reining is more than a sport to me -- it’s a way of thinking. It holds the ideals and philosophy I believe in. It’s more than the sum of its parts -- Every maneuver reflects the conversations that came before it and the horse’s state of mind in that moment. They only become meaningful when ability, attitude, and understanding are aligned.
At its core, my approach is built on clarity, accuracy, adaptability, and resilience. That's why my program is founded on consistency, intentional repetition, and attention to detail. I rely on facts and measurable results because they provide honest feedback and clear direction.
That's also why I love competition. Competition keeps me sharp. It exposes both strengths and weaknesses in the current state, giving me the information I need to fine-tune, recalibrate, and continue improving.
That mindset doesn't stay in the arena. The trust, focus, and accountability I practice with horses are the same principles that shape my communication style and everything else I do. I show up with clarity, commit with purpose, and keep learning.
Shows
NOVEMBER 24 - DECEMBER 6, 2025 | Oklahoma City, OK
-- Dec 29: Open Futurity
OCTOBER 19-26, 2025 | Burbank, CA
-- Oct 22: NRHA Open
-- Oct 25: Open Futurity
PROGRAM
reining prospect
From first day under saddle to the show-pen.
Working on ground-work, body ques, guidance and maneuvers.
Promoting natural abilities, balancing individual challenges and continuously improving physical and mental levels.
2-3yr Olds
FUTURITY
This stage is about tapping into the high-level ability the horse is capable of.
Strength, precision, and expression are pushed as the horse reaches peak physical maturity. The work demands consistency, responsibility, and presence—raising performance without sacrificing mental stability, confidence, or willingness.
4-7yr Olds
DERBY
Focused on preserving the foundation while maintaining performance standards.
Maintenance work holds the horse accountable to the basics every day—details that are easy to assume and even easier to lose. The work keeps communication precise, the horse mentally sharp, and the body correctly conditioned, so the standard stays the same day in and day out.
Maintenance
PERFORMANCE
PROGRAM
tier stage
STAGE - NOT AGE
Under ideal circumstances, we start horses at two years old and spend the next two years working with them every day. We develop the fundamentals until they become reliable, refine the horse's strength and skill until they are consistent, and create what we call a "finished" horse. From there, the horse learns to perform in the show pen according to their level and ability. With this quality - maintenance becomes easy.
These finished horses will have a lifetime of simple, light cues communication and stay wonderful, easy partners to their riders.
ANALOGY TIME: If you went to the gym, built strength, mobility, and skill, then stopped training, you wouldn't expect to stay in shape or perform at the same level. Horses are no different. Physical ability, mental security, and consistent performance are all maintained through regular, purposeful practice. You can't get in shape without working out. You can't retain your muscle if you stop. Horses are no different.
There is no magic wand that can create stability in fragments. Horses need a balanced routine to retain standards.
If you and you/your horse did not come through a solid program, you first have to understand what is missing:
UNDERSTAND YOUR HORSE'S CURRENT TIER and what it means to level up.
From FOUNDATION to SKILL DEVELOPMENT, to PERFORMANCE.
Where is your horse strong and where do they lack in clarity, confidence, understanding, or physical ability? This determines the current state and what work is required to progress.
UNDERSTAND YOUR OWN CURRENT RIDING LEVEL and what it means to level up.
Knowledge builds awareness. Experience develops your feel, timing, technique, and perspective, allowing you to judge and react to situations more accurately and achieve better and better results. Consistent practice turns all of that into a reliable skill.
Like any profession, sport, or art form, great riding is built through thousands of intentional repetitions, trial and error, and lessons learned from both failure and success. That's how riders develop their abilities, communicate clearly with their horses, have deep understanding on how and when to react, and continue leveling up.
My program is built on consistency -- that's what creates stability over time.
Each tier relies and builds on the one before it.
TIER ONE is about perfecting the basics and creating a horse that is consistent, secure, and reliable.
• Sensitization & Desensitization
• Direct & Neck rein
• Stop
• Focus ability and willing attitude
• Smooth transitions
• Gait and speed control
• Softness
• Responsiveness to light cues
• Correct body position and balance
• Pressure handling
TIER ONE
TIER TWO is about skill development. The foundation is set -- now everything gets raised. One-hand control, discipline-level maneuvers, and a horse that performs without being managed through every step.
• One-hand control on a loose rein
• Maneuvers to industry standard
• Speed control
• Full body control
• Poised under pressure
TIER TWO
TIER THREE is about performance. The horse knows the job and can complete a full pattern -- now it has to hold up where it counts (literally).
• Focus
• Accuracy
• Emotional resilience
• Quick recovery
• Show experience
• Show readiness
• Preform current level of ability
TIER THREE
PROSPECTS
for your consideration
ECLECTIC STARS
2022 Star Spangled Whiz X Eclectic Chic
2025 Hollywood Charity Snafflebit-Hackamore Champion
2025 Hollywood Charity Snafflebit-Hackamore Champion
STAR SPANGLED WHIZ (2002). $176,704: NRHA Open World Champion, NRHA Open Reserve World Champion twice, Italian RHA Open Derby Champion, Italian RHA Open Maturity Champion, Southwest RHA Open Futurity Reserve Champion, Open Perf. ROM. Sire of 112 money-earners, 25 AQHA point-earners, including HEY ROY ($94,486: High Roller Reining Classic 4-Year-Old L4 Open Stakes Champion).
ECLECTIC CHIC (2013) $48,257+; Dam of 5 AQHA foals (2021-2024) including one money earner; AzRHA Mother's Day Slide Derby IO&LO Reserve Champion, Mid-Atlantic Reining Classic Derby NP Champion, NRBC money earner.
ECLECTIC CHIC (2013) $47,531; Cinch Up Cowboy (Master Cowboy Jac). Dam of--. JAC BEE WHIZ. $39,333: split 6th, NRHA Int. Non-Pro Derby & 6th in the
NOMINATED:
- North America NRHA Futurity / Derby Foal Nominations (2022)
PROSPECTS
videos
PROGRAM
stages demonstration
